There are five basic types of logo, although if you delve deeper these five can be split into fourteen specific types of logo. But for the purpose of this article we are sticking to the most commonly accepted five types of logo design.
A great logo design conveys a company’s brand identity at a glance. It should be clear, recognizable, attractive and memorable. A logo should also be timeless and versatile; it should work well in both colour and black and white. Lastly, a logo should reflect a company’s values and mission, directly or indirectly, as it will be a visual reminder for your customers.
If you want to know more about logo design then read our article What makes a Great Logo Design?
The five main types of logo
Pictorial or Symbol logo
Uses an image or graphic as a logo, such as an animal, object, or abstract shape. Below is a well known pictorial or symbol logo. With only an image as the logo the business name is unnecessary.
Emblem, Badge, Crest or Seal logo
Similar to a symbol, but typically includes text as part of the image. With an emblem logo the design is contained within another shape and may include icons, lettermark or a detailed illustration. Emblem logos might sometimes be used as simplified version of the original.
Abstract Mark or Icon logo
These are similar to an icon logo but use a customized, unique graphical element to symbolize the company. Abstract logos are exactly that, they are like rogue off beat logos. They may start life as a symbol but transform into an abstract visual, sometimes they tell a story or at least have some sort of meaning.
Lettermark or Wordmark logo
Creates a logo from the business’s name, often using special fonts or colours. A logo is considered a wordmark when visually it is made up of the brand name in stylised letters. A lettermark is a great choice for when the brand name is long and made up of more than one word. Here are two examples, one showing a lettermark and one wordmark – both for Google.
As the name suggests this type combines graphics, text, and fonts to create a more unique logo. Combination marks are the most popular logo choice as they use the company name while associating it with a visual icon. These two elements can be used together or separately depending the application. The icon or graphical element can be on top, underneath or to either side of the wordmark.